Reading List

I love diving into a diverse range of topics through my reading. Exploring various subjects not only broadens my knowledge but also sparks my curiosity, allowing me to connect seemingly unrelated ideas and find new perspectives on life. I also have a particular fascination with business-building topics, as it aligns with my area of specialty and ignites my passion for efficiency and growth.

2024

  1. The One Minute Mentor
  2. The smartest sales book you’ll ever read
  3. How to fail at almost everything and still win
  4. If you want something done …
  5. Who
  6. Design thinking and innovation metrics
  7. The 6 types of working genius
  8. rental person, who does nothing
  9. It’s the manager
  10. The tale of Jemima Puddle-Duck

2023

  1. How to Begin, Michael Bungay Stanier
  2. 12 Weeks to a Sharper You, Sanjay Gupta
  3. The Progress Principle, Teresa Amabile (highly recommended)
  4. Pencil Me In, Christina Wodtke
  5. Range, David Epstein
  6. Impact Players, Liz Wiseman
  7. multipliers, Liz Wiseman
  8. Insight, Tasha Eurich
  9. How to Work With Almost Anyone, MBS
  10. Make Time, Jake Knapp, John Zeratsky
  11. Sprint, Jake Knapp
  12. Coaching Agile Teams, Lyssa Adkins
  13. The Advice Trap, Michael Bungay Stanier
  14. Stick Together, Jon Gordon, Kate Leavell
  15. Charing a meeting, Kevin Paul
  16. Burn After Writing (Journal)
  17. My Little Lykke, Eva Olsen
  18. The Goal, Jeff Cox
  19. The Bullet Journal Method, Ryder Carroll
  20. Getting Things Done, David Allen
  21. Self Leadership and One Minute Manager, Ken Blanchard
  22. The New One Manager, Ken Blanchard
  23. ‏پشت فرودگاه, رضاىى، محمود
  24. The Kindness Workbook, Robin Raven
  25. Google Analytics Alternatives: A Guide to Navigating the World of Options Beyond Google, Jason Packer
  26. Gamestorming, Dave Gray
  27. Don’t Quit, Hal Fisher
  28. Chief Customer Officer 2.0, Jeanne Bliss
  29. Out of the Maze, Ken Blanchard
  30. Michael Jordan, Life Lessons From His Airness, David H. Lewis
  31. Atomic Habits, James Clear
  32. Upstream, Dean Heath (highly recommended)

2022

  1. High-Impact Tools for Teams, Stefano Mastrogiacomo
  2. Answering the Three Career Questions: Your Lifetime Career Management System, Bruce Blackstone Hazen
  3. Customer Success, Nick Mehta
  4. Coaching the Mental Game, H.A Dorfman
  5. The Alter Ego Effect, Todd Herman
  6. Flourish, Martin Seligman
  7. Aristotle, The Nicomachean Ethics
  8. Burn After Writing, Sharon Jones
  9. The Tools, 5 Life-Changing Techniques to Unlock Your Potential, Phil Stutz and Barry Michels
  10. The 5 Second Rule, Mel Robbins
  11. The Bhagavad Gita, Eknas Easwaran
  12. Self-Theories, Their Role in Motivation, Personality, and Development, Carol S. Dweck
  13. Seneca, Letters from a Stoic
  14. The Second Mountain, David Brooks (highly recommended)
  15. Legacy, What the All Blacks Can Teach Us About the Business of Life, James Kerr
  16. The 10 X Rule, Grant Cardone
  17. How to Decide, Annie Duke
  18. Very Little but Very Powerful Book on Closing, Jeffrey Gitomer
  19. Coaching A-Z, Haesun Moon
  20. This Book Will Teach You Career Success
  21. Working with Difficult People, Amy Cooper Hakim and Muriel Solomon
  22. Talking to Strangers, Malcolm Gladwell

2021

  1. Master Your Next Move, Michael D. Watkins

2020

  1. Doing Agile Right: Transformation Without Chaos, Darrell K. Rigby, Sarah Elk, Steven H. Berez
  2. The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever, Michael Bungay Stanier
  3. Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, Michael Loban
  4. Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance, Felix Oberholzer-Gee
  5. Agile Project Management with Kanban, Eric Brechner
  6. Agile Practice Guide, PMI
  7. PMI-ACP Exam Prep, Mike Griffiths

2019

  1. Business Analysis for Practitioners: A Practice Guide, PMI

2018

  1. Measure What Matters, John Doerr

2017

  1. Attribution Modelling in Google Analytics and Beyond, Himanshu Sharma

2016

  1. Learning Google AdWords and Google Analytics, Benjamin Mangold
  2. Practical Google Analytics and Google Tag Manager for Developers, Jonathan Weber

2015

  1. Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1000+ Key Information Technology Decision Makers and Top Technology Sales, Steve W. Martin
  2. Advanced Google Adwords, Brad Geddes
  3. Always Be Testing: The Complete Guide to Google Website Optimizer, Bryan Eisenberg
  4. The Television Will be Revolutionized, Amanda D. Lotz
  5. The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success, Paul Roetzer
  6. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Bryan Eisenberg
  7. Dataclysm: Who We Are (When We Think No One’s Looking), Christian Rudder
  8. Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight, Piyanka Jain
  9. The Social Executive: How to Master Social Media and Why its Good for Business, Dionne Kasian-Lew
  10. Google Analytics Integrations, Daniel Waisberg
  11. The CIO Playbook: Strategies and Best Practices for IT Leaders to Deliver Value, Nicholas R. Colisto
  12. Hooked: How to Build Habit-Forming Products, Nir Eyal
  13. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, Avinash Kaushik
  14. The Ultimate Field Guide to Digital Program Management, Daniel Newman
  15. Learning Google AdWords and Google Analytics, Benjamin Mangold
  16. Maths and Stats for Web Analytics and Conversion Optimization, Himanshu Sharma
  17. Change Your Questions, Change Your Life: 12 Powerful Tools for Leadership, Coaching, and Life, Marielle G. Adams
  18. Chief Customer Officer 2.0, Jeanne Bliss

2014

  1. DRILLING DOWN: Turning Customer Data into Profits with a Spreadsheet, Jim Novo
  2. How Google Works, Eric Schmidt
  3. The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing, Heather F. Lutze
  4. Marketing Metrics in Action, Laura Patterson
  5. The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
  6. Topgrading (How to Hire, Coach and Keep A Players)
  7. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries
  8. Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect With Customers, and Create Products that Grow Your Business Now, David Meerman Scott
  9. Managing the Professional Service Firm, David H. Maister
  10. Getting Started in Consulting, Alan Weiss
  11. Search Engine Optimization Secrets, Danny Dover
  12. Making sense of social media ROI: A short guide focused on sales, marketing and strategy, F. Marco-Serrano
  13. Advanced Web Metrics with Google Analytics, Brian Clifton
  14. The Art of SEO (Theory in Practice), Eric Enge
  15. The First 90 Days, Michael Watkins
  16. Executing Your Strategies, Mark Morgan, Raymond E. Levitt, William Malek

Books

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